Brand Design Lead

Brand Strategy & Visual Direction

• Own and continuously evolve Skelementor's visual identity across all brand touchpoints.
• Establish a clear creative direction that reflects Skelementor's positioning, personality, and business goals.
• Create and maintain brand guidelines for typography, color, imagery, layout, illustration, and overall visual style.
• Translate broad marketing and business ideas into clear, engaging visual concepts.
• Develop reusable templates, design systems, and workflows that help the team produce consistent work at scale.

Marketing, Content & Product Design

• Lead high-impact creative assets for marketing campaigns, product launches, promotions, and brand initiatives.
• Create social media graphics, paid advertising creatives, campaign visuals, website banners, and promotional landing-page sections.
• Design YouTube thumbnails, blog and resource graphics, testimonial visuals, educational content, and Weekly Drop assets.
• Produce email graphics and help establish a consistent visual style for marketing and lifecycle email templates.
• Design in-app banners, product announcements, feature-launch graphics, and other brand-related product assets.
• Adapt creative concepts across multiple formats and platforms while maintaining strong visual consistency.

Creative Leadership & Collaboration

• Collaborate with founders, marketers, content creators, developers, and component designers to turn ideas into effective creative work.
• Set clear quality standards and provide thoughtful feedback to internal designers, freelancers, and external creative partners.
• Review creative output to keep it aligned with Skelementor's brand direction and business objectives.
• Manage multiple creative projects, priorities, and deadlines without compromising design quality.
• Present design concepts clearly and explain the reasoning behind key creative decisions.
• Help recruit, onboard, guide, and mentor additional designers as the creative team grows.
• Remain actively involved in hands-on design work while providing direction to the wider team.

Taking Ownership

You take responsibility for outcomes, follow work from idea to delivery, maintain high standards, solve problems proactively, and stay accountable for decisions and commitments.

Having Agency

You can move work forward when the path is not fully defined by asking the right questions, finding resources, making thoughtful decisions, and proposing solutions that stay aligned with team goals.

Maintaining Constant Communication

You share progress, decisions, questions, and blockers early, keep relevant team members informed, and communicate changes before they become problems.

Brand and Visual Design Expertise

You have a strong portfolio across brand identity, marketing campaigns, and digital design, with a firm grasp of typography, composition, hierarchy, spacing, and color.

Design Systems and SaaS Experience

You have experience creating scalable visual systems, templates, and guidelines. SaaS, digital product, technology brand, or design agency experience is strongly preferred.

Tools and Hands-On Execution

You are highly proficient in Figma and comfortable creating brand assets, reusable templates, component libraries, and collaborative design systems.

Creative Thinking and Judgment

You can turn broad business and marketing ideas into engaging visual concepts, with strong judgment, close attention to detail, and the ability to explain your decisions.